Comparison
Herd vs Influencity
An influencer marketing platform built on a large creator search index with audience analysis, campaign management and reporting. This page puts it beside Herd for UK brands, with the pricing checked on 21 September 2026 and the places Influencity wins written down as such.
Herd at a glance
- Plans
- £999/month for brands, in GBP
- Covers
- Creators, brands and agencies in one account, on the same deal record
- Based
- United Kingdom. Herd UK Ltd, registered in England & Wales
- Best for
- UK brands who want the content, the paperwork and the money in one system rather than in eleven tabs
Influencity at a glance
- Pricing
- According to third-party listings, the Professional plan is $398 a month or $318 a month billed annually, with Enterprise on quote and a 7-day trial.
- Head office
- Madrid, Spain
- Best for
- Brands and agencies whose process starts with searching a database and ends with a campaign report, and who need audience demographics to justify a shortlist.
Pricing last checked 21 September 2026 from archive.com (a third-party listing).
Prices in USD; features change, check Influencity's site before deciding.
The short version
Influencity is the stronger search and audience analysis tool and costs less. Herd is the stronger system for running the relationship after the shortlist: briefs, contracts, approvals, invoices and, for agencies, commission. Teams that need both usually buy a discovery tool and a workflow tool, and Herd is the second one.
Influencity is run from Madrid, Spain. It suits brands and agencies whose process starts with searching a database and ends with a campaign report, and who need audience demographics to justify a shortlist.
Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs £999/month for brands, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than Influencity does.
Feature by feature
Every line in the Herd column is a feature that works today. The Influencity column is what its own site and the listings we read showed on 21 September 2026: a dash means we could not find the feature there, and a plan name in the Herd column is the plan the feature starts on.
| Feature | Herd | Influencity |
|---|---|---|
| Who it is for | ||
| Brands | £999 a month | From $318 a month annual |
| Agencies | £1,999 a month with roster and commission | Same plans, campaign focus |
| Creators | Free, £99 or £299 a month | No |
| Creator discovery database | 300M+ external profiles on Agency | Large index with audience analysis |
| Audience demographics and quality checks | No | Yes |
| Content | ||
| Content calendar and publishing | Instagram, Facebook, TikTok, X | No |
| Content review and approvals | Yes | Campaign tracking |
| Deals & paperwork | ||
| Deals pipeline shared with the creator | Yes | No |
| Proposals with accept or decline | Yes | No |
| Contracts with e-signature | Yes | No |
| Product seeding | Yes | No |
| Money | ||
| Pay creator invoices by card | Yes | No |
| Agency commission splits and payouts | Yes | No |
| Communication | ||
| Gmail or Outlook inbox | Yes | No |
| Video meetings with guest links | Yes | No |
| Team & agency | ||
| White-label client portals | Yes | Campaign reporting |
| Pricing & billing | ||
| Currency | GBP | USD |
| Free trial | No, live demo on request | 7 days |
Where Influencity is stronger
Nothing below is a concession for the sake of looking fair. These are the parts of Influencity that Herd either does not have or does less well, and if one of them is the deciding factor for you, buy Influencity.
- A large creator search index with audience demographics, which Herd does not offer to brands.
- Audience analysis on creator profiles.
- Cheaper than Herd Brand at $318 a month billed annually.
- Campaign management and reporting in the same product as the search.
What Herd adds
The other direction. These are jobs Herd covers that we could not find in Influencity's published feature list when we checked on 21 September 2026, taken from the same list as the table above, plus the differences in how the two are priced. Some of them sit on the higher Herd plans, and the pricing below says which.
- No creator-facing product, so the creator is managed rather than working alongside you.
- No contracts with e-signature and no proposals with a recorded accept or decline.
- No invoicing or card payments to creators inside the platform.
- No agency commission splits or payouts.
- No Gmail or Outlook inbox and no in-app video meetings.
- USD only.
Pricing side by side
According to third-party listings, the Professional plan is $398 a month or $318 a month billed annually, with Enterprise on quote and a 7-day trial. Influencity does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026. Herd is priced in pounds and costs £999/month for brands, with 17% off when you pay for the year and a 14-day cooling-off period on every paid plan.
Herd, in pounds
For brands
- Brand£999/month, £9,950/year
For agencies
- Agency£1,999/month, £19,190/year
Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.
Influencity, as published
- Professional$398/mo or $318/mo annual
USD
- EnterpriseOn quote
- Trial7 days
Pricing last checked 21 September 2026 from archive.com (a third-party listing).
Influencity does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026.
Prices in USD; features change, check Influencity's site before deciding.
Campaigns
One campaign record both sides can see
A Herd campaign holds the brief, the creators, the deliverables and the dates, and the creator is looking at the same record from their own account. That is the part a discovery tool cannot do, because the creator is not in it.
- Briefs, creator invitations, deliverables and deadlines on one campaign.
- Content review with real statuses, instead of approvals buried in a reply-all thread.
- The creator answers inside the campaign, then invoices you through it.
Herd and Influencity, asked and answered
- No. Third-party listings put Influencity Professional at $318 a month billed annually against Herd Brand at £999. Herd covers the contract, the invoice and the creator relationship as well as the campaign, which Influencity does not.
- No. Herd reports follower counts and engagement from connected accounts, but it does not analyse a creator’s audience by age, gender or location. If that analysis drives your buying, Influencity is the better tool.
- Not by card inside the platform. On Herd the creator raises an invoice with a Stripe pay link, you pay it by card, and Herd takes no percentage of that payment.
- Herd, if the agency represents creators. Influencity has no roster, no commission split and no payout model, and it prices in dollars. Herd Agency is built around exactly those three things.
Simple pricing in pounds
One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
Free
Have a proper look around
£0/month
No card needed.
- Content calendar and drafts
- One draft deal to set up
- Invoice preview
- Dashboard with sample data
- Video editor · 1 watermarked export a month
- Community
- Send invoices or activate deals
- Inbox, meetings, media kit
- 7 days of history
- No social integrations
Starter
Run the business by hand
£99/month
Billed monthly. Cancel from your settings at any time.
- Active deals · Up to 5 at a time
- Send invoices your clients pay by card through Stripe
- Stripe payouts to your own bank
- Gmail or Outlook inbox and opportunities queue
- Live media kit, rate card and video meetings
- Video exports · 5 a month, no watermark
- Social integrations · 2 connected accounts
- Contracts, expenses, products and memberships
- 90 days of history
- No automated reminders
Pro
The whole business, no limits
£299/month
Billed monthly. Cancel from your settings at any time.
- Unlimited active deals and video exports
- Contracts with e-signature
- Proposals to brands and agencies
- Payments page with your Stripe balance and payout history
- Digital products and memberships
- Expenses, cashflow and tax-ready exports
- Asset library and email
- Unlimited social integrations
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Keep reading
The switching notes for Influencity, the other comparisons UK brands tend to read, and how Herd works day to day.
Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.
- Influencity alternativeWhat changes if you move, what you give up, and the steps for leaving Influencity.
- Herd vs ModashAn influencer discovery and campaign tracking platform for brands, built on a very large index of creator profiles with audience data.
- Herd vs GRINA creator management platform for ecommerce brands, built around a CRM, email sequences, affiliate links and deep Shopify integration.
- Herd vs CollabstrA two-sided marketplace where creators list packages with published rates and brands book them through escrow.
- How brands use HerdA working week on Herd from the brand side, feature by feature.
Run the campaign without the spreadsheet
Brief, invite, approve and pay creators in one place, with every message and file against the campaign.
£999 a month, or 17% less billed annually. 14-day cooling-off period once you subscribe.