Comparison
Herd vs Kitly
A media kit and collaboration tracker for creators, with a separate product, Kitly Business, for agencies managing a roster. This page puts it beside Herd for UK creators, with the pricing checked on 21 September 2026 and the places Kitly wins written down as such.
Herd at a glance
- Plans
- From £99/month for creators, in GBP
- Covers
- Creators, brands and agencies in one account, on the same deal record
- Based
- United Kingdom. Herd UK Ltd, registered in England & Wales
- Best for
- UK creators who want the content, the paperwork and the money in one system rather than in eleven tabs
Kitly at a glance
- Pricing
- According to third-party listings, Kitly is free, $9 or $19 a month in USD, and Kitly Business is $99 a month or $79.17 a month billed annually.
- Head office
- Sydney, Australia, with a London office
- Best for
- Creators who want an audited, mobile-first media kit and nothing else, and agencies who mainly need roster reporting rather than deal paperwork and payouts.
Pricing last checked 21 September 2026 from influencermarketinghub.com (a third-party listing).
Prices in USD; features change, check Kitly's site before deciding.
The short version
Kitly is a strong, narrow product: a trustworthy media kit and a light collaboration tracker, at a price that is hard to argue with. Herd is a much wider system that also papers the deal, sends the invoice and pays the commission. Pick Kitly if reporting is the job. Pick Herd if the money has to move.
Kitly is run from Sydney, Australia, with a London office. It suits creators who want an audited, mobile-first media kit and nothing else, and agencies who mainly need roster reporting rather than deal paperwork and payouts.
Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs from £99/month for creators, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than Kitly does.
Feature by feature
Every line in the Herd column is a feature that works today. The Kitly column is what its own site and the listings we read showed on 21 September 2026: a dash means we could not find the feature there, and a plan name in the Herd column is the plan the feature starts on.
| Feature | Herd | Kitly |
|---|---|---|
| Who it is for | ||
| Creators | Free, £99 or £299 a month | Free to $19 a month |
| Agencies and talent managers | £1,999 a month | Kitly Business, $99 a month |
| Brands | £999 a month | No |
| Content | ||
| Media kit | Live page at herduk.co.uk/yourname | Audited first-party media kit |
| Content calendar and drafts | Yes | No |
| Publishing to social networks | Instagram, Facebook, TikTok, X | No |
| Video editor | Yes | No |
| Deals & paperwork | ||
| Deals pipeline | Yes | Collab tracking |
| Proposals with accept or decline | Yes | No |
| Contracts with e-signature | Pro | No |
| Rate card | Yes | No |
| Money | ||
| Invoices with a card pay link | Starter and above | Stripe invoicing on the creator plans |
| Fee on payments taken | 0% on invoices, 5% on digital products | 3%, 2% or 1% by plan, plus Stripe fees |
| Agency commission splits and payouts | Stripe Connect | No |
| Expenses, cashflow and tax view | Pro | No |
| Communication | ||
| Gmail or Outlook inbox | Starter and above | No |
| Video meetings with guest links | Yes | No |
| Team & agency | ||
| Creator roster | Unlimited on Agency | 25 creators on Kitly Business |
| White-label client portals | Yes | No |
| Pricing & billing | ||
| Currency | GBP | USD |
| Free trial | No, live demo on request | 30 days on Kitly Business |
Where Kitly is stronger
Nothing below is a concession for the sake of looking fair. These are the parts of Kitly that Herd either does not have or does less well, and if one of them is the deciding factor for you, buy Kitly.
- Audited first-party platform data in the media kit, pulled through API connections rather than typed in.
- A mobile-first app, where Herd is a desktop-first web product.
- Kitly Business reports more than 17,000 managed creators, according to Influencer Marketing Hub, with an established base of Australian and UK agencies.
- Far cheaper for a creator who only needs a media kit: $19 a month against £99.
What Herd adds
The other direction. These are jobs Herd covers that we could not find in Kitly's published feature list when we checked on 21 September 2026, taken from the same list as the table above, plus the differences in how the two are priced. Some of them sit on the higher Herd plans, and the pricing below says which.
- No content calendar and no publishing to Instagram, Facebook, TikTok or X.
- No Gmail or Outlook inbox and no video meetings.
- No contracts with e-signature and no proposals with an accept or decline.
- No video editor.
- Kitly Business does not process payments, so commission and payouts happen elsewhere.
- No brand side, so a campaign invitation cannot go out and come back on the same record.
Pricing side by side
According to third-party listings, Kitly is free, $9 or $19 a month in USD, and Kitly Business is $99 a month or $79.17 a month billed annually. Kitly does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026. Herd is priced in pounds and costs from £99/month for creators, with 17% off when you pay for the year and a 14-day cooling-off period on every paid plan.
Herd, in pounds
For creators
- FreeFree, no card
- Starter£99/month, £986/year
- Pro£299/month, £2,978/year
For agencies
- Agency£1,999/month, £19,190/year
Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.
Kitly, as published
- Kitly Free$0
USD per month · 1 account, 1 media kit, 1 report, 1 collab; 3% fee plus Stripe fees
- Kitly Starter$9/mo
USD · 2% fee
- Kitly Creator$19/mo
USD · Unlimited; 1% fee
- Kitly Business$99/mo or $79.17/mo annual
USD · 25 creators, 25 media kits, 3 campaigns, 3 reports; 30-day trial
Pricing last checked 21 September 2026 from influencermarketinghub.com (a third-party listing).
Kitly does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026.
Prices in USD; features change, check Kitly's site before deciding.
What people say
We have no data of our own on how Kitly treats its customers, and no opinion to add. What follows is a summary of public reviews as they stood on 21 September 2026, each linked to its source so you can read them and make your own mind up. Review scores move, so check the source rather than this page.
Influencer Marketing Hub’s review describes the interface as clunky with little guidance on getting started, and notes that the platform fee on payments sits on top of Stripe’s own fees.
Source: influencermarketinghub.com
Media kit
A page a brand can read before they reply
The media kit is a live page rather than a PDF that goes stale in a download folder. It takes its per-network numbers from the accounts you have connected, sits next to your rate card, and keeps the same link when you update it.
- A public page at herduk.co.uk/yourname with per-network figures from your connected accounts.
- A rate card of priced packages you can share, and proposals built from those same packages.
- You decide when it goes public, and the link does not change afterwards.
Herd and Kitly, asked and answered
- No, not for a creator. Kitly Creator is $19 a month and Herd Starter is £99. For an agency the gap narrows in a different way: Kitly Business is $99 a month for 25 creators, while Herd Agency is £1,999 a month for an unlimited roster with commission payouts and client portals.
- Kitly Business does not process payments, so invoicing, commission and payouts happen in another system. Herd Agency runs invoicing and commission splits through Stripe Connect, and the commission is taken out of the payment rather than chased afterwards.
- Kitly pulls audited first-party platform data, which is a real advantage when a brand questions a number. Herd builds the kit from your connected accounts and puts it on a public profile at herduk.co.uk/yourname, alongside your rate card and proposals.
- For most agencies, yes, and it adds the parts Kitly Business leaves out: contracts, proposals, invoicing, commission payouts and white-label client portals. What you give up is Kitly’s audited data and its mobile app.
Simple pricing in pounds
One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
Free
Have a proper look around
£0/month
No card needed.
- Content calendar and drafts
- One draft deal to set up
- Invoice preview
- Dashboard with sample data
- Video editor · 1 watermarked export a month
- Community
- Send invoices or activate deals
- Inbox, meetings, media kit
- 7 days of history
- No social integrations
Starter
Run the business by hand
£99/month
Billed monthly. Cancel from your settings at any time.
- Active deals · Up to 5 at a time
- Send invoices your clients pay by card through Stripe
- Stripe payouts to your own bank
- Gmail or Outlook inbox and opportunities queue
- Live media kit, rate card and video meetings
- Video exports · 5 a month, no watermark
- Social integrations · 2 connected accounts
- Contracts, expenses, products and memberships
- 90 days of history
- No automated reminders
Pro
The whole business, no limits
£299/month
Billed monthly. Cancel from your settings at any time.
- Unlimited active deals and video exports
- Contracts with e-signature
- Proposals to brands and agencies
- Payments page with your Stripe balance and payout history
- Digital products and memberships
- Expenses, cashflow and tax-ready exports
- Asset library and email
- Unlimited social integrations
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Keep reading
The switching notes for Kitly, the other comparisons UK creators tend to read, and how Herd works day to day.
Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.
- Kitly alternativeWhat changes if you move, what you give up, and the steps for leaving Kitly.
- Herd vs BeaconsA creator toolkit built around a link-in-bio page, with a storefront, an auto-updating media kit, email and invoicing attached to it.
- Herd vs LaterA social media scheduler with a visual planner, publishing to seven or more networks, a link-in-bio page and post analytics.
- Herd vs CollabstrA two-sided marketplace where creators list packages with published rates and brands book them through escrow.
- How creators use HerdA working week on Herd from the creator side, feature by feature.
Run the business side from one screen
Plan the week, send the invoice, sign the contract and watch the money land in your own bank account.
The free plan does not expire and needs no card.