Cookie Policy
Last updated: April 12, 2026
Contents
2. How We Use Cookies
We use cookies for the following purposes:
- Authentication: To recognize you when you sign in to our Service
- Security: To protect your account and prevent fraud
- OAuth workflows: To complete social account connection securely
- Preferences: To remember settings where a cookie-based control is used
- Analytics (where enabled): To understand feature usage and performance
3. Types of Cookies
Cookies can be classified in several ways:
By Duration
- Session Cookies: Temporary cookies that are deleted when you close your browser. Used for things like keeping you logged in during your session.
- Persistent Cookies: Remain on your device for a set period or until you delete them. Used for remembering preferences and analytics.
By Origin
- First-Party Cookies: Set by us directly when you visit our website.
- Third-Party Cookies: Set by other companies (like analytics providers) through our website.
4. Essential Cookies
These cookies are necessary for the Service to function and cannot be disabled. They include:
| Cookie Name | Purpose | Duration |
|---|---|---|
| sb-access-token | Primary authenticated session token for signed-in users | Session / 7 days |
| admin_token | Admin console authenticated session token | Up to 7 days |
| auth-token | Legacy token used by selected authentication and 2FA routes | Session |
| *_oauth_state, *_oauth_origin, *_code_verifier | Short-lived anti-forgery and flow-state cookies for OAuth connections | Minutes to session |
Legal basis: These cookies are strictly necessary to provide the Service and do not require your consent under PECR (Privacy and Electronic Communications Regulations).
5. Functional Cookies
Most product preferences are currently stored using browser local storage or session storage rather than persistent functional cookies. We may still use functional cookies in specific experiences where needed.
| Cookie Name | Purpose | Duration |
|---|---|---|
| n/a (cookie optional) | Preference persistence is primarily handled via local/session storage | Varies by browser settings |
Legal basis: Legitimate interests for strictly functional storage needed to deliver core UX.
6. Analytics Cookies
Analytics cookies are disabled by default on core product routes. If enabled for measurement, providers may set cookies such as:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Persists session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| ph_* | PostHog | Product analytics and session recording | 1 year |
Analytics cookies collect information such as:
- Pages visited and time spent on each page
- How you arrived at our site (referral source)
- Browser type and device information
- Approximate location (country/city level)
- Click patterns and feature usage
Legal basis: Consent. We only enable analytics cookies if you consent.
7. Marketing Cookies
We may use marketing cookies to measure the effectiveness of our advertising campaigns:
| Cookie Name | Provider | Purpose |
|---|---|---|
| _fbp | Meta/Facebook | Tracks conversions from Facebook ads |
| _gcl_au | Google Ads | Conversion tracking for Google Ads |
| _tt_enable_cookie | TikTok | Tracks conversions from TikTok ads |
Note: We do not currently run advertising campaigns that use these cookies, but we may in the future. If we do, we will update this policy and obtain your consent before enabling them.
Legal basis: Consent. Marketing cookies are only placed with your explicit consent.
8. Third-Party Cookies
Some features on our Service may set cookies from third parties:
Payment Processing (Stripe)
When you make payments, Stripe may set cookies to enable fraud prevention and secure transactions. See Stripe's Cookie Policy.
Social Media Embeds
If you view embedded content (like TikTok or YouTube videos), those platforms may set their own cookies. These are subject to the respective platform's cookie policies:
- TikTok Cookie Policy
- YouTube/Google Cookie Policy
- Meta/Instagram Cookie Policy
- X (Twitter) Cookie Policy
Customer Support
If we integrate live chat or support widgets, they may set their own cookies for functionality.
9. Managing Your Cookie Preferences
9.1 Current Preference Controls
We do not currently provide a persistent in-product cookie preference center in the footer. You can manage cookies through your browser controls and provider opt-out tools below. If we introduce non-essential cookie controls in-product, we will request consent before enabling them.
9.2 Browser Settings
Most browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data (More info)
- Firefox: Settings → Privacy & Security → Cookies and Site Data (More info)
- Safari: Preferences → Privacy → Manage Website Data (More info)
- Edge: Settings → Cookies and site permissions → Manage and delete cookies (More info)
9.3 Opt-Out Tools
You can also opt out of certain third-party tracking:
- Google Analytics Opt-Out Browser Add-on
- Network Advertising Initiative Opt-Out
- Digital Advertising Alliance Opt-Out
9.4 Impact of Disabling Cookies
If you disable cookies, please note:
- Essential cookies cannot be disabled as they are required for the Service to function
- Disabling functional cookies may affect your user experience
- You may need to re-enter preferences on each visit
- Some features may not work correctly
10. Similar Technologies
In addition to cookies, we may use similar technologies:
Local Storage
Local storage allows websites to store data locally on your device. Unlike cookies, this data is not sent to our servers with every request. We use local storage for:
- Caching data for faster page loads
- Storing draft content while you write
- Remembering your last viewed page
Session Storage
Similar to local storage but cleared when you close your browser tab. Used for temporary data during your browsing session.
Pixels and Beacons
Small transparent images that can track whether you've opened an email or visited a page. We may use these in marketing emails (with your consent) to measure email engagement.
11. Changes to This Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in the cookies we use
- Changes in legal requirements
- Changes to our practices
We will update the "Last updated" date at the top of this policy. For significant changes, we will request consent through any preference controls we implement for non-essential cookies.
12. Contact Us
If you have questions about our use of cookies, please contact us:
Herd UK Ltd
Email: privacy@herduk.co.uk
Website: https://herduk.co.uk
For more information about how we handle your personal data, please see our Privacy Policy.