Comparison
Herd vs Upfluence
An influencer marketing platform combining a large creator search index with ecommerce integrations and affiliate tracking. This page puts it beside Herd for UK brands, with the pricing checked on 21 September 2026 and the places Upfluence wins written down as such.
Herd at a glance
- Plans
- £999/month for brands, in GBP
- Covers
- Creators, brands and agencies in one account, on the same deal record
- Based
- United Kingdom. Herd UK Ltd, registered in England & Wales
- Best for
- UK brands who want the content, the paperwork and the money in one system rather than in eleven tabs
Upfluence at a glance
- Pricing
- Pricing is quote-only, and third-party listings put it at roughly $478 to more than $3,000 a month with a twelve month minimum commitment.
- Head office
- New York, US
- Best for
- Ecommerce brands who want to recruit creators from their own customer base and track sales back to them, on an annual contract.
Pricing last checked 21 September 2026 from archive.com (a third-party listing).
Prices in USD; features change, check Upfluence's site before deciding.
The short version
Upfluence is the better platform if your creators come from your own customer base and you need sales attributed back to them. Herd is the better platform if you want a published price, no twelve month commitment, and a creator who can run their own side of the deal. The affiliate gap is real and we will not pretend to close it.
Upfluence is run from New York, US. It suits ecommerce brands who want to recruit creators from their own customer base and track sales back to them, on an annual contract.
Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs £999/month for brands, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than Upfluence does.
Feature by feature
Every line in the Herd column is a feature that works today. The Upfluence column is what its own site and the listings we read showed on 21 September 2026: a dash means we could not find the feature there, and a plan name in the Herd column is the plan the feature starts on.
| Feature | Herd | Upfluence |
|---|---|---|
| Who it is for | ||
| Brands | £999 a month, published | Quote-only, 12 month minimum |
| Agencies | £1,999 a month with roster and commission | Agency plans on quote |
| Creators | Free, £99 or £299 a month | No |
| Creator discovery database | 300M+ external profiles on Agency | Large index with ecommerce matching |
| Content | ||
| Content calendar and publishing | Instagram, Facebook, TikTok, X | No |
| Content review and approvals | Yes | Not verified |
| Video editor | Yes | No |
| Deals & paperwork | ||
| Deals pipeline shared with the creator | Yes | No |
| Proposals with accept or decline | Yes | No |
| Contracts with e-signature | Yes | Not verified |
| Product seeding | Yes | Not verified |
| Money | ||
| Affiliate links and sales attribution | No | Yes |
| Pay creator invoices by card | Yes | Not verified |
| Agency commission splits and payouts | Yes | No |
| Communication | ||
| Gmail or Outlook inbox | Yes | No |
| Video meetings with guest links | Yes | No |
| Team & agency | ||
| White-label client portals | Yes | No |
| Pricing & billing | ||
| Currency | GBP | USD |
| Published pricing | Yes, on the website | No |
| Contract length | Monthly or annual | 12 month minimum |
Where Upfluence is stronger
Nothing below is a concession for the sake of looking fair. These are the parts of Upfluence that Herd either does not have or does less well, and if one of them is the deciding factor for you, buy Upfluence.
- A very large creator index with ecommerce integrations, including recruiting creators from your own customers.
- Affiliate links and sales attribution that Herd does not have.
- Rated 4.6 on G2 across 139 reviews when we checked on 21 September 2026, with reviewers noting the support and onboarding.
What Herd adds
The other direction. These are jobs Herd covers that we could not find in Upfluence's published feature list when we checked on 21 September 2026, taken from the same list as the table above, plus the differences in how the two are priced. Some of them sit on the higher Herd plans, and the pricing below says which.
- Quote-only pricing with a twelve month minimum, so the cost is unknown until you talk to sales.
- No creator-facing product with its own pipeline, invoices or media kit.
- No agency commission splits, payouts or white-label client portals.
- No Gmail or Outlook inbox and no in-app video meetings.
- No GBP pricing.
Pricing side by side
Pricing is quote-only, and third-party listings put it at roughly $478 to more than $3,000 a month with a twelve month minimum commitment. Upfluence does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026. Herd is priced in pounds and costs £999/month for brands, with 17% off when you pay for the year and a 14-day cooling-off period on every paid plan.
Herd, in pounds
For brands
- Brand£999/month, £9,950/year
For agencies
- Agency£1,999/month, £19,190/year
Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.
Upfluence, as published
- All plansOn quote
Third-party listings suggest around $478 to $3,000+ a month
- Commitment12 month minimum
According to third-party listings
Pricing last checked 21 September 2026 from archive.com (a third-party listing).
Upfluence does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026.
Prices in USD; features change, check Upfluence's site before deciding.
Campaigns
One campaign record both sides can see
A Herd campaign holds the brief, the creators, the deliverables and the dates, and the creator is looking at the same record from their own account. That is the part a discovery tool cannot do, because the creator is not in it.
- Briefs, creator invitations, deliverables and deadlines on one campaign.
- Content review with real statuses, instead of approvals buried in a reply-all thread.
- The creator answers inside the campaign, then invoices you through it.
Herd and Upfluence, asked and answered
- Upfluence does not publish prices. Third-party listings put it between roughly $478 and more than $3,000 a month with a twelve month minimum. Herd Brand is £999 a month and Herd Agency is £1,999, both published, with a live demo before you commit.
- For a UK brand or agency that pays creators on deliverables, yes, and at a known price. For an ecommerce brand recruiting creators from its own customer list and tracking sales, no. Herd has no ecommerce integration or affiliate tracking.
- It manages campaigns, not rosters. There is no commission split, no payout model and no white-label client portal, which are the three things a talent agency needs most. Herd Agency is built around them.
- Third-party listings describe a twelve month minimum on Upfluence. Herd is monthly or annual, cancellable from your settings, with a 14-day cooling-off period on paid plans.
Simple pricing in pounds
One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
Free
Have a proper look around
£0/month
No card needed.
- Content calendar and drafts
- One draft deal to set up
- Invoice preview
- Dashboard with sample data
- Video editor · 1 watermarked export a month
- Community
- Send invoices or activate deals
- Inbox, meetings, media kit
- 7 days of history
- No social integrations
Starter
Run the business by hand
£99/month
Billed monthly. Cancel from your settings at any time.
- Active deals · Up to 5 at a time
- Send invoices your clients pay by card through Stripe
- Stripe payouts to your own bank
- Gmail or Outlook inbox and opportunities queue
- Live media kit, rate card and video meetings
- Video exports · 5 a month, no watermark
- Social integrations · 2 connected accounts
- Contracts, expenses, products and memberships
- 90 days of history
- No automated reminders
Pro
The whole business, no limits
£299/month
Billed monthly. Cancel from your settings at any time.
- Unlimited active deals and video exports
- Contracts with e-signature
- Proposals to brands and agencies
- Payments page with your Stripe balance and payout history
- Digital products and memberships
- Expenses, cashflow and tax-ready exports
- Asset library and email
- Unlimited social integrations
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Keep reading
The switching notes for Upfluence, the other comparisons UK brands tend to read, and how Herd works day to day.
Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.
- Upfluence alternativeWhat changes if you move, what you give up, and the steps for leaving Upfluence.
- Herd vs ModashAn influencer discovery and campaign tracking platform for brands, built on a very large index of creator profiles with audience data.
- Herd vs GRINA creator management platform for ecommerce brands, built around a CRM, email sequences, affiliate links and deep Shopify integration.
- Herd vs CollabstrA two-sided marketplace where creators list packages with published rates and brands book them through escrow.
- How brands use HerdA working week on Herd from the brand side, feature by feature.
Run the campaign without the spreadsheet
Brief, invite, approve and pay creators in one place, with every message and file against the campaign.
£999 a month, or 17% less billed annually. 14-day cooling-off period once you subscribe.